Link building and page rank stuff has gone viral 90% of your search engine ranking positions depend upon your page rank, the more you get links from good sites the greater will be your page rank and serp's.
The fact is that Google designed this page rank system to be natural in whole, to get links by yourself, you publish good content people like and add your links to their websites but due to competition and mass link building of major websites you could wait your whole life to get bunch of links naturally, so you have to go out and do some work but avoid these or the big G wrath will fall upon you;
1: Avoid mass back linking, do not go for the mass back linking packages selling around, they will give your links to third class websites which may be were not even indexed by Google, also Google has developed such algorithm to locate the mass backlinkers and to penalized them so avoid it.
2: As a starter you are really enthusiastic and go out and place link in every website you find even which are not liked and indexed by Google like warez and illegal downloading websites, so be sure to get less and high quality links.
3: When you are in a hurry you place your links on every website even which are not relevant to your niche, bewre this will not help you at all look out for websites related to your niche and post your links there
4: Not using anchored text,
it's time to use them, if you are not using anchored text while hyper linking, then you are almost 10% of the link building technique, like if your website is about cocoa plants then you must hyperlink keywords like cocoa, cocoa plant, chocolate, in this way you will be relevant and liked by Google
5: Link exchanging sounds good,
You might have got a message please place my link i will place your link on my website, your link mine link we both win, false. Google is quite intelligent and they keep looking and sneaking around what new techniques are rolling in market and they just updated their algorithm to locate and penalized who ever is doing link exchanges, so avoid link exchanges.
Everything is not good for link building, i am lacking with options!
No worries just try to remain as natural as you can and the best techniques which can provide you some healthy back links are guest posting and forum back linking, just find out blogs and forums related to your niche and do the natural stuff.
